About Us & FAQ
What is Good Aura Co?
Good Aura Co. is a UK based homeware company specialising in candles and wax melts, using their expertise to create beautiful smelling, long lasting vegan and cruelty-free candles designed to match any mood or environment.
Who started Good Aura Co.?
Lucy Rogers did in 2018. After being frustrated with luxurious designer and high street candles that she could never smell them after a while or that would tunnel, she set out to make candles that have a scent that actually lasts, that's also vegan and cruelty-free.
What ingredients do you use?
All of our ingredients are carefully sourced with UK suppliers, are vegan, never tested on animals so are cruelty-free. We use locally sourced biodegradable soy wax and cotton wicks. We don't add any glitter or colours to our candles because we just don't think they need it! Whilst our scents are strong they aren't designed to be overpowering and because of this, we use a really thoughtful process to ensure your candle is safe and lasts. Our wax melts and candles are made using a blend of fine fragrance oils.
Why do you use fragrance oil instead of essential oils?
Good question!
When we started the company, the first purpose was to solve a big problem of candles, that the scents smelt very synthetic or not at all or were very expensive. The Founder, Lucy also personally found essential oils irritate her asthma and eczema but not when using fine fragrance oils. Also, that her pets were happy around the scents near the studio. This is complete personal preference. Being neurodiverse, she was meticulous about finding a scent that didn't cause a sensory overload but enhanced it.
Our scents have complex scent profiles and are often more sustainable to produce and allow us to continue to offer our products at accessible price points. We are passionate about being easy on the environment and constantly work to improve it.
They also meet the high quality standards we have for our candles, which fit into various principles - burning evenly (so no wax is wasted around the edge), when it cools it's flat across the top so it lasts a lot longer and that you can smell even when not lit.
How do you do your bit for the environment?
We constantly follow practices daily to always act with ethical and good intention whenever possible. So we do the following:
- When possible using UK based suppliers, which helps reduce our own carbon footprint and support other UK businesses and manufacturing whilst still making every candle and wax melt ourselves.
- Our products are vegan and cruelty-free and our supplies have never been tested on animals. Our wax is biodegradable and made in the UK. Your wax melt bags are also biodegradable, except for the safety label at the back which is recyclable that can be easily peeled off and put in recycling. They will be changed to biodegradable just as soon as they run out!
- Our candles contain only high quality ingredients that we have extensively tested, following all safety measures.
- Using environmentally friendly packaging. Our boxes and labels are recyclable as are the small plastic seals on the Pillow Spray bottles and sometimes recyclable plastic air protectors, which we need so they don't leak during delivery. With any packing peanuts* in your order, you can put them under a running cold tap and they breakdown and dissolve in water and are biodegradable.
- *The Packing Peanuts are just similar to peanuts in shape and do not contain any trace of peanuts.
- All our deliveries are also carbon offset.
- We also have a refill range, where you can order the jars and refill the candles with a new scent once finished!
How do I pick a scent?
We know it can be a bit tricky to choose - take a look at the chart below but if you're still not sure, send us a direct message on Instagram @GoodAuraCompany or email hello@goodauraco.com and we can offer advice! Our bestseller is Black Amber and Lavender and Fresh Ginger and Green Tea.
| Black Amber & Lavender |
Our best-seller for relaxing, |
| Strawberry Dreams | Perfect for a gift or lit during overdue drinks at home with your friends! |
| Coconut Dreams | Our most subtle scent, Coconut blended with vanilla - pairs perfectly with Strawberry Dreams. |
| Espresso | For coffee lovers, just what you need for a Monday morning to get you ready for the week ahead |
| Fresh Ginger & Green Tea | Perfect for re-energising with a grapefruit twist combined with Green Tea |
| Moon Lake Musk | Jasmine blended with freesia, violet & sandalwood - a must-have for date nights |
| Palermo | Aftershave inspired with lemon & musk |
Do you do wholesale?
We do - we love working with other businesses and have low MOQ. Please email lucy@goodauraco.com with your query.
For support, questions, order or website issues and more, please email hello@goodauraco.com and we will get back to you within 12 hours.
Or send a private message to us either on Instagram or Facebook.
For press queries, policies, manufacturing queries and more, please email lucy@goodauraco.com
Registered Office
The Good Aura Company Limited
86-90 Paul Street, London, England, EC2A 4NE
Company Number
12589635